100% Pure are the first and only cosmetics colored from antioxidant rich fruit and vegetable pigments. While other color cosmetics are colored with either synthetic dyes or minerals, only 100% Pure Cosmetics are colored with fruit and vegetable pigments (patents pending)! All the antioxidants and vitamins are in the pigments, so you will be applying all the healthy nutrients of the fruits directly on your skin. A true beauty breakthrough.

100% Pure’s products are truly 100% pure. No synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors or harsh detergents are used in any of their formulas. Their formulas are biodegradable and labels are printed with non-toxic soy ink.